Providing resources, theory, hands-on tools, and illuminating case
studies for the next generation of innovative change-makers, this unique
book explores how culture, media, memes, and narrative intertwine with
social change strategies. Re:Imagining Change is an inspirational
inside look at the trailblazing methodology developed by the Center for
Story-based Strategy. This new, expanded second edition includes even
more examples from the front lines of social movements and links the
reader with an online tool kit to help change the stories they care
about most.
“All around us the old stories are failing, crumbling in the face of
lived experience and scientific reality. But what stories will replace
them? That is the subject of this crucial book: helping readers to tell
irresistible stories about deep change—why it is needed and what it will
look like. The Story-based Strategy team has been doing this critical
work for fifteen years, training an entire generation in transformative
communication. This updated edition of Re:Imagining Change is a thrilling addition to the activist tool kit.” —Naomi Klein, author of This Changes Everything: Capitalism vs. the Climate
“Brilliant and invaluable. George Lakoff introduced the progressive
movement to the power of framing. Doyle Canning and Patrick Reinsborough
take framing to a far more powerful level and provide practical tools
essential to the success of every progressive organization that seeks to
bring forth a world of peace and justice. It gets my highest
recommendation.” —David Korten, author of The Great Turning: From Empire to Earth Community
“We are surrounded and shaped by stories every day, sometimes for
better, sometimes for worse. But what Doyle Canning and Patrick
Reinsborough point out is a beautiful and powerful truth—that we are all
storytellers too. Armed with the right narrative tools, activists can
not only open the world’s eyes to injustice, but feed the desire for a
better world. Re:Imagining Change is a powerful weapon for a more democratic, creative and hopeful future.”
—Raj Patel, author of The Value of Nothing: How to Reshape Market Society and Redefine Democracy
