The essential guide for progressives. This book is the antidote to the last forty years of conservative stategizing & the right wing's stranglehold on political dialogue in the US. Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Here we can see how conservatives have framed the issues and how progressives can reframe the debate. The most thought provoking and hopeful book for making real changes in the way convervatives have dominated elections until recently. $10.00 Originally. Now Sale Priced!