Rosie The Riveter, by Norman Rockwell. Saturday Evening Post, 1943. Postcard. Alternative version
Rosie The Riveter. Alternative version, by Norman Rockwell. Saturday Evening Post, 1943. Postcard
The following information is NOT printed on this postcard: Norman Rockwell (1894 – 1978) was a 20th-century American painter and illustrator. His works enjoy a broad popular appeal in the United States, where Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening Post magazine over more than four decades. Among the best-known of Rockwell's works are the Willie Gillis series, Rosie the Riveter (although his Rosie was reproduced less than others of the day), Saying Grace (1951), and the Four Freedoms series. Rosie the Riveter is a cultural icon of the United States, representing the American women who worked in war factories during World War II, many of whom worked in the manufacturing plants that produced munitions and materiel. These women sometimes took entirely new jobs replacing the male workers who were in the military. The character is considered a feminist icon in the US. According to the Encyclopedia of American Economic History, the "Rosie the Riveter" movement increased the number of working American women to 20 million by 1944, a 57% increase from 1940. Although the image of "Rosie the Riveter" reflected the industrial work of welders and riveters during World War II, the majority of working women filled non-factory positions in every sector of the economy.What unified the experiences of these women was that they proved to themselves (and the country) that they could do a "man's job" and could do it well.