Ejaculate Responsibly:  A Whole New Way to Think About Abortion

In a series of 28 brief arguments reframing the abortion issue, Gabrielle Blair deftly makes the case for moving the abortion debate away from controlling and legislating women’s bodies and instead directs the focus on men’s lack of accountability in preventing unwanted pregnancies.

In Ejaculate Responsibly, Gabrielle Blair offers a provocative reframing of the abortion issue in post-Roe America.

In a series of 28 brief arguments, Blair deftly makes the case for moving the abortion debate away from controlling and legislating women’s bodies and instead directs the focus on men’s lack of accountability in preventing unwanted pregnancies.

Highly readable, accessible, funny, and unflinching, Blair builds her argument by walking readers through the basics of fertility (men are 50 times more fertile than women), the unfair burden placed on women when it comes to preventing pregnancy (90% of the birth control market is for women), the wrongheaded stigmas around birth control for men (condoms make sex less pleasurable, vasectomies are scary and emasculating), and the counterintuitive reality that men, who are fertile 100% of the time, take little to no responsibility for preventing pregnancy. 

The result is a compelling and convincing case for placing the responsibility—and burden—of preventing unwanted pregnancies away from women and onto men.

Key Point:

1. TIMELY & URGENT: Publishing at a critical sociopolitical moment following the overturning of Roe v. Wade; we will galvanize the outrage that will ensue to get this book into as many hands as possible.
2. NEW FRAMEWORK: In 28 succinct arguments, Ejaculate Responsibly shifts the responsibility of unintended pregnancy from women to men—e.g., 90% of the birth control market targets women, yet women’s eggs are only fertile 24 hours each month, while men are fertile 24 hours a day, 365 days a year. Our cultural and historical focus on women’s fertility instead of men’s is misplaced, and we need to teach men to take responsibility.
3. AUTHORSHIP: Gabrielle Blair is the founder of Alt Summit, the blockbuster conference for creatives, and of DesignMom.com, and is a wildly popular influencer with over 964k followers and subscribers across her social media platforms and newsletters.

Appeals across the political spectrum: Gabrielle Blair is a religious Mormon with six kids who identifies as a liberal feminist, and her followers and fans come from across the political spectrum. Her new perspective on this old debate rises above the divisiveness and gives people of diverse political backgrounds a new to way think about abortion.

A message that already has people talking: Since Blair first wrote the Twitter thread in 2018, it has been retweeted nearly 180,000 times and resurfaces every time abortion is in the news. This argument resonates with people and gets them talking.