Alphonse Mucha’s romanticized images of women in diaphanous gowns were
wildly popular at the end of the 19th century. His advertising posters
and calendars for a variety of goods featured beautiful young women in
“Mucha style,” later known as art nouveau.
Mucha became an overnight
sensation in 1894 when his poster for a performance by Sarah Bernhardt
hit the streets of Paris. The poster was so popular that collectors cut
them down with razors.
Thirteen of Mucha’s decorative prints are
reproduced in this calendar.