One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically. "Unyielding, provocative, ambitious . . . filled with fascinating scientific research, is apt to find a receptive audience among citizens who hunger for a new progressive renaissance." -San Francisco Chronicle "The Political Mind" is indeed a thought provoking book and it abounds with ideas and concepts relating to political theory. Lakoff's arguments are relatively simple, straightforward, and easy to grasp, but written in a prose that will certainly appeal to the reader and their intellect. The decidedly retro cover may be a bit offputting with its 1970s graphic, but don't let that fool you; "The Political Mind" is a must read for anyone in the political world!