The following information is NOT printed on this button: We highly recommend you see the film: Chevolution: The Story of the World's Most Reproduced Photograph. Get the full story on this image, the history, the context and all the changes. Diverse perspectives & rare insights. Highly recommended to get the full story. Ernesto "Che" Guevara (1928–1967), commonly known as El Che or simply Che, was an Argentine Marxist revolutionary, physician, author, intellectual, guerrilla leader, diplomat, military theorist, and major figure of the Cuban Revolution. Since his death, his stylized visage has become a ubiquitous countercultural symbol and global insignia within popular culture. Guevara remains both a revered and reviled historical figure, polarized in the collective imagination in a multitude of biographies, memoirs, essays, documentaries, songs, and films. Time magazine named him one of the 100 most influential people of the 20th century, while an Alberto Korda photograph of him entitled Guerrillero Heroico, was declared "the most famous photograph in the world."